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film news

Universal binges on Candy Land

Posted by Patrick Sauriol on Thursday, February 5, 2009

Forget about playing the board game, one day you could be taking a trip to see Candy Land the movie.

Universal Pictures has bought the screen rights to the Hasbro board game and is developing a feature film based on the property. Etan Cohen (Tropic Thunder, Madagascar 2) will figure out a way to adapt the game into a screenplay while Kevin Lima (Enchanted, 102 Dalmations) will direct the picture, reports the trade magazine Variety.

Hasbro is feeling pretty optimistic about making movies based on their properties. Need I remind you of this little film released in 2007 called Transformers? Perhaps you caught that Superbowl trailer for G.I. Joe or the new Transformers movies coming out this summer? And that, my friends, is why we have a Candy Land movie in development.

The Candy Land board game first arrived on store shelves in 1949 and it was a hit with young children with its enticement of sugary fun without any of the sticky pitfalls of tooth decay. Players have to travel around the magical land in search of the missing King.

-Variety.
mckracken
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Posts: 965
Posted: 12 years 24 weeks ago

Scrabble, Chutes and Ladders and Operation all to follow.

no seriously, they are feeling optimistic about Candy Land because of Transformers and Gi Joe (a move that isnt even released yet?) mind you, theres a huge whooping difference here... Transformers and GI Joe actually have "something" to base a movie off of... they were not board games.

so if this succeeds, we can expect Rubiks Cube: the movie?

We'll have to wonder how in the hell Hasbro is "feeling optimistic" about this? Why a movie, why not re-issue the game again like the did with The Game of Life where creative people can create their own routes and create new cards to taylor their game to their own needs? (heck I've PLAYED the "redneck version" of Life... its really pretty cool!)