Corona | Coming Attractions

Going into last week's Toronto Film Festival, the pre-sales for Dredd had been very strong. DNA Films started approaching distributors back in May at the Cannes Film Festival, and the reception was good. However, it was the interest from prospective business scouts at Toronto, which isn't known as a market for movies that haven't been produced yet, that's gotten people talking.

Already the pre-sales for Dredd are at $30 million dollars. That's two-thirds of the movie's modest $45 million dollar budget accounted for, with about 90% of the worldwide rights sold. In fact, a $7 million dollar deal was struck with Entertainment UK for the movie's United Kingdom distribution during TIFF.