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The Social Network hangs on to second box office win
Posted by Patrick Sauriol on Sunday, October 10, 2010

It was a weak showing at the box office this weekend. While three new films made their debuts in the top ten, none could push The Social Network from top spot. When compared to 2009's Columbus Day/Canadian Thanksgiving weekend, the top ten films in '10 are down 15% in their combined grosses. Ouch! What's wrong with that picture?
As I just mentioned, Sony's The Social Network had the best showing, grossing another $15.5 million dollars to bring its ten day total up to $45 mil and loose change. TSN's second weekend gross was down just 30% from its $22.4m opening a week ago. While that's something to crow about, the strong word of mouth for the movie isn't exactly translating into powerful ticket sales. Theories abound as to why that is the case, with the most popular armchair analyst quarterbacks saying that it has something to do with the movie not appealing to people in the flyover states. Flyover state people, keep this in mind when those on the coast want to send you their friend requests on Facebook.
Life as We Know It, Katherine Heigl's latest romcom opened in second place with ticket sales of $14.6 million. Eh.
Secretariat is also new and opened in third place with $12.6 million. Even though you share the same letter at the beginning of your name, you, sir, are no Seabiscuit.
Legend of the Guardians falls two spots to fourth place this week ($7m new, $39.4m new.)
While I haven't seen any clips from it, from what I've gathered online Wes Craven's new horror movie, My Soul To Take, is dreadfully lousy. Craven has his admirers in the film community but I'm not one of them. Sure, he directed the original Nightmare on Elm Street. He also took my money when I paid to see Shocker and Deadly Friend, and the only redeeming parts of Swamp Thing were on Adrienne Barbeau. Scream did very little for me, so Craven doesn't get much of a pass when he releases another shlocky slasher flick. With an opening of $6.9 million, Craven better hope that there is still an audience out there waiting for Scream 4.
Ben Affleck's The Town is in sixth spot ($6.3m new, $73.7m total.) Good on ya, Ben!
In seventh place comes Wall Street: Money Never Sleeps ($4.6m new, $43.6m total.)
Easy A has made nearly $50 million dollars ($4.2m new, $48.1m total) and should allow Emma Stone the opportunity to headline another film. So why is she taking the part of Gwen Stacy in Spider-Man? She's bigger than that now.
Case 39, how did you make $2.6 million more dollars this week? Just because you're in ninth place doesn't mean people are paying to watch you in theaters.
And in tenth place we've got You Again ($2.4m new, $20.7m total.)
Let Me In, which opened in #8 last week, is now in #11 spot with $9.1 million dollars as its total gross to date.
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