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film news

Poster proof of Star Wars: The Phantom Menace 3D

Posted by Patrick Sauriol on Thursday, October 13, 2011

Well, here it is: the poster for the re-release of Star Wars: Episode I - The Phantom Menace 3D. If the artwork selected for the poster design doesn't convince you that this is 100% marketing for a younger audience, let me present my evidence for the case.

First off, compare the 3D Phantom Menace poster to the original Drew Struzan painted Phantom Menace poster. Where's Liam Neeson on the 3D poster? Why is Darth Maul so prominent when Ray Park isn't even listed in the credit block? The answer lies with the return of Maul in the new season of The Clone Wars, the CG 'toon series entering its fourth season this fall. Yes, Darth Maul is somehow coming back to plague Obi-Wan Kenobi again after being cut in half and tumbling down one of those bottomless shafts that seem to be everywhere in the industrial buildings situated in the Star Wars universe.

No one knows how Maul is coming back or how he survived being bisected with a lightsaber, but it's likely that the reason Lucas is bringing back the character is to cash in on his popularity. Critics of The Phantom Menace (like myself) tend to praise the Darth Maul character as one of the prequel's best elements, so bringing the character back in Clone Wars will create interest with those wondering how the Sith Lord survived.

Maul swag has also remained one of the better selling items owned by Lucasfilm. By giving a large section of poster real estate for Maul, Lucasfilm's marketing department is likely hoping to catch your interest and get you to overlook Phantom Menace's flaws -- like Jake Lloyd, who is also missing from the 3D poster. And Jar Jar. And Natalie Portman.

I don't see The Phantom Menace 3D as being more than a cash grab by Lucas, so seeing the movie in 3D isn't going to convince me to buy a ticket to see pod racing in the third dimension. All I ask you to consider is this: if you're one of the people that caught the movie when it originally came out in 1999, and you're planning on seeing it when the 3D version comes out on February 10, 2012, you might be older than the demographic this poster is targeting.

 

star_wars_phantom_menace_3d_poster

 

Quasar
Location:
Posts: 7588
Posted: 6 years 5 weeks ago

I'm truly curious to see how well this re-release does. I would think it would do ass business, but who really knows? I guess we'll see soon enough.

Faster and faster, a nightmare we ride. Who'll take the reins when the miracle dies? Faster and faster till everything dies. Killing is our way of keeping alive. - Virgin Steele, Blood and Gasoline
mckracken
Location:
Posts: 965
Posted: 6 years 5 weeks ago

i was going to make a snide comment about Jake Lloyd being missing from this poster.. then i realized Liam Niesson is missing along with Natalie Portman.. in fact.. most EVERBODY is missing from this poster!!!!